It allows the inclusion of different functionalities and has the support of the trademark leader in the market. It offers the possibility of selecting the applications to be placed at the screen, changing the business model.
Why Android? Our technological vision foresees that the STB will end being an application within the connected TV (STB virtualization); and therefore, we decide to develop this platform, firstly because it is gaining market; thus sooner or later, it will be an important player in the connected TV. This guarantees that the investment currently made, will be useful in the future. Network Broadcast commercializes an app for STB and then such app is downloaded in a connected TV and it continues being used. In the event Linux or other platform is used, everything that is nowadays used will not be useful and there shouldl be a start from scratch with Android.
What are the other benefits offered by Android?
It supports 4K or ultra HD, guaranteeing that the investment made today will remain effective when this technology is massively introduced in the market. Furthermore, it supports the in and out HDMI technology for new business models.